Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners

AHCORG504 Mapping and Delivery Guide
Develop and manage a community based marketing supply chain

Version 1.0
Issue Date: May 2024


Qualification -
Unit of Competency AHCORG504 - Develop and manage a community based marketing supply chain
Description
Employability Skills
Learning Outcomes and Application This unit of competency describes the skills and knowledge required to develop and manage a community based marketing supply chain.All work must be carried out to comply with workplace procedures, work health and safety, animal welfare and biosecurity legislation and codes, and sustainability practices.This unit applies to rural enterprise managers who develop and manage marketing strategies and systems within a community based marketing scheme to meet desired production and business outcomes.This unit applies to individuals who take responsibility for their own work and for the quality of the work of others within know parameters and use discretion and judgment in the selection, allocation and use of available resources.No occupational licensing, legislative or certification requirements are known to apply to this unit at the time of publication.
Duration and Setting X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting.

Competency is to be assessed in the workplace and/or a simulated environment that accurately reflects performance in a real workplace setting.

Assessors must satisfy current standards for RTOs.
Prerequisites/co-requisites
Competency Field
Development and validation strategy and guide for assessors and learners Student Learning Resources Handouts
Activities 		Slides
PPT 		Assessment 1 Assessment 2 Assessment 3 Assessment 4
Elements of Competency Performance Criteria              
Element: Evaluate the suitability of different community marketing options for farm products
  • Research and document non traditional selling options
  • Identify different community marketing models applicable to the farm system
  • Identify key input supply chain steps and stakeholders and relevant certification requirements
  • Evaluate different options
       
Element: Determine the marketing chain processes to participate in the selected community marketing schemes
  • Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain
  • Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements
  • Document traceability requirements of the marketing chain
       
Element: Determine appropriate community marketing strategies for farm products
  • Identify communities that have a potential relationship with the farm system
  • Document the characteristics and values of the identified communities
  • Match community characteristics and values to farm system
  • Establish and document market specifications to meet community expectations
  • Identify and document appropriate community marketing strategies
  • Identify and assess risks in strategy
       
Element: Establish product marketing chain requirements to meet marketing options
  • Map required steps in marketing chains to supply identified market
  • Establish farm business requirements for each step in marketing chain
  • Establish compliance requirements at each step in marketing chain
  • Develop record keeping requirements for each step in marketing chain
       
Element: Develop and document a community based marketing plan
  • Document required processes for the chosen enterprises and production systems
  • Identify and document marketing targets
  • Identify the key factors that differentiate product
  • Develop and document a promotion plan
  • Collate customer feedback and use to improve market outcomes
       


Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate the suitability of different community marketing options for farm products

1.1 Research and document non traditional selling options

1.2 Identify different community marketing models applicable to the farm system

1.3 Identify key input supply chain steps and stakeholders and relevant certification requirements

1.4 Evaluate different options

2. Determine the marketing chain processes to participate in the selected community marketing schemes

2.1 Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain

2.2 Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements

2.3 Document traceability requirements of the marketing chain

3. Determine appropriate community marketing strategies for farm products

3.1 Identify communities that have a potential relationship with the farm system

3.2 Document the characteristics and values of the identified communities

3.3 Match community characteristics and values to farm system

3.4 Establish and document market specifications to meet community expectations

3.5 Identify and document appropriate community marketing strategies

3.6 Identify and assess risks in strategy

4. Establish product marketing chain requirements to meet marketing options

4.1 Map required steps in marketing chains to supply identified market

4.2 Establish farm business requirements for each step in marketing chain

4.3 Establish compliance requirements at each step in marketing chain

4.4 Develop record keeping requirements for each step in marketing chain

5. Develop and document a community based marketing plan

5.1 Document required processes for the chosen enterprises and production systems

5.2 Identify and document marketing targets

5.3 Identify the key factors that differentiate product

5.4 Develop and document a promotion plan

5.5 Collate customer feedback and use to improve market outcomes

The candidate must be assessed on their ability to integrate and apply the performance requirements of this unit in a workplace setting. Performance must be demonstrated consistently over time and in a suitable range of contexts.

The candidate must provide evidence that they can:

research and evaluate the suitability of different community marketing options for farm products

research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain

document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements

establish and document market specifications meet community expectations

establish product marketing chain to meet marketing options

establish farm business requirements for each step in the marketing chain

establish compliance requirements at each step in the marketing chain

conduct record keeping requirements for each step in the marketing chain

develop and document a community based marketing plan

develop and document a promotion plan

collate customer feedback and use to improve market outcomes

The candidate must demonstrate knowledge of:

applicable federal, state or territory legislation, regulations, standards, codes of practice and established safe practices relevant to the full range of processes in selling produce through community based markets

relevant legislation and regulations relating to work health and safety

organic certification systems and standards

rural produce marketing and presentation

organisation policies and procedures related to supply chain management, purchasing, and contracting and tendering

characteristics and composition of farm business marketing plans

characteristics of community marketing schemes and the steps within a farm produce supply chain

product knowledge related to goods and services required by the organisation

ways to build trust and collaboration as opposed to competition

business terms and conditions for purchasing, tendering and contracting

ethical behaviour

established communication channels and protocols

procedures for operating electronic communications equipment

procedures for recording and reporting workplace information and completing relevant documentation

Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assignment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Element

Performance criteria

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Evaluate the suitability of different community marketing options for farm products

1.1 Research and document non traditional selling options

1.2 Identify different community marketing models applicable to the farm system

1.3 Identify key input supply chain steps and stakeholders and relevant certification requirements

1.4 Evaluate different options

2. Determine the marketing chain processes to participate in the selected community marketing schemes

2.1 Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain

2.2 Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements

2.3 Document traceability requirements of the marketing chain

3. Determine appropriate community marketing strategies for farm products

3.1 Identify communities that have a potential relationship with the farm system

3.2 Document the characteristics and values of the identified communities

3.3 Match community characteristics and values to farm system

3.4 Establish and document market specifications to meet community expectations

3.5 Identify and document appropriate community marketing strategies

3.6 Identify and assess risks in strategy

4. Establish product marketing chain requirements to meet marketing options

4.1 Map required steps in marketing chains to supply identified market

4.2 Establish farm business requirements for each step in marketing chain

4.3 Establish compliance requirements at each step in marketing chain

4.4 Develop record keeping requirements for each step in marketing chain

5. Develop and document a community based marketing plan

5.1 Document required processes for the chosen enterprises and production systems

5.2 Identify and document marketing targets

5.3 Identify the key factors that differentiate product

5.4 Develop and document a promotion plan

5.5 Collate customer feedback and use to improve market outcomes

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Research and document non traditional selling options 
Identify different community marketing models applicable to the farm system 
Identify key input supply chain steps and stakeholders and relevant certification requirements 
Evaluate different options 
Research and identify applicable legislative, environmental, and certification requirements relevant to managing a community based marketing chain 
Document specifications for the various components of the marketing chain management system in line with organisational and legislative requirements 
Document traceability requirements of the marketing chain 
Identify communities that have a potential relationship with the farm system 
Document the characteristics and values of the identified communities 
Match community characteristics and values to farm system 
Establish and document market specifications to meet community expectations 
Identify and document appropriate community marketing strategies 
Identify and assess risks in strategy 
Map required steps in marketing chains to supply identified market 
Establish farm business requirements for each step in marketing chain 
Establish compliance requirements at each step in marketing chain 
Develop record keeping requirements for each step in marketing chain 
Document required processes for the chosen enterprises and production systems 
Identify and document marketing targets 
Identify the key factors that differentiate product 
Develop and document a promotion plan 
Collate customer feedback and use to improve market outcomes 

Forms

Assessment Cover Sheet

AHCORG504 - Develop and manage a community based marketing supply chain
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Assessment Record Sheet

AHCORG504 - Develop and manage a community based marketing supply chain

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Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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